It’s clear that Apple is setting the standard in terms of customer satisfaction. But there’s also a new twist as to why Apple is outperforming the rest of the industry – and why it’s likely to do so for the foreseeable future.
It’s Leopard.
With the new Leopard Operating System now on the market, for the first time we are able to compare its customer satisfaction rating against both Microsoft Vista and the Windows XP systems. The following chart presents a very clear picture:
Better than four-in-five Apple buyers (81%) say they are Very Satisfied with Leopard – an exceptionally high rating for a new operating system. This compares to 53% and 51% for Windows XP, and just 27% and 15% respectively for the Microsoft Vista systems.
Leopard’s high customer satisfaction not only dwarfs its competitors, but it’s having a direct impact on consumer intentions to purchase an Apple computer.
More than one-in-four respondents (26%) say the Leopard OS makes them more likely to buy an Apple computer in the future. That’s 2-pts higher than in our November survey – another clear indication of how Leopard is helping drive Mac sales.
Recent Comments