London, UK, August 3, 2007 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released its first report on Japan’s top Internet properties and top gaining properties for June. The study was based on data collected through the comScore World Metrix audience ratings service and took into account all unique visitors age 15 and over, who accessed the Internet from a home or work computer.
- There were a total of 53.7 million unique visitors online in Japan in June, or 49 percent of the country’s population, age 15 or older
- Yahoo! was the most popular property, with 41.5 million unique visitors. Yahoo! now reaches 77 percent of the total Japanese online population, and averaged 33 visits per visitor in June
- The average Japanese Internet user spends 15 days per month online
Maru Sato, Managing Director of comScore Japan, said: “Yahoo! is the most popular property in Japan by some margin. Behind them, Google and Microsoft Sites are locked in a battle for second place, with 31.3 million unique visitors and 31.0 million unique visitors respectively.”
Japan Top 10 :
- Yahoo! Sites : 41,5 millions of unique visitors in June 2007
- Google Sites : 31,3 millions
- Microsoft Sites : 31 millions
- Rakuten Inc : 28,7 millions
- FC2.com : 25,5 millions
- Group NTT : 25,2 millions
- Nifty Corporation : 22 millions
- Wikipedia Sites : 19,4 millions
- Livedoor.com : 19,1 millions
- Amazon Sites: 18,3 millions
Worldwide Top 10 :
- Google Sites: 536 millions of unique visitors
- Microsoft Sites: 528 millions
- Yahoo! Sites: 470 millions
- Time Warner Network: 267 millions
- eBay : 259 millions
- Wikipedia Sites: 217 millions
- Fox Interactive Media : 151 millions
- Amazon Sites: 142 millions
- CNET Networks : 121 millions
- Apple Inc. : 121 millions


















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